What is a press release
A press release is a written article or document that is created to share breaking news with the public about your organization. You can use press a release to promote your business.
How it can help your business.
Press releases can be used to promote your business since they provide an opportunity for increased exposure for your organization. A press release could garner media coverage when it is submitted to journalists and it is picked up as newsworthy. Writing a press release is a great way to build brand reputation/recognition when your business is first launched, rebranding, or releasing a new product/service. Your press release can also assist in building backlinks to your website from reputable media sources. Another advantage is that it is a relatively low-cost form of advertising.
How to write one.
Here are some considerations for writing an effective press release.
- Headline
- Contact Info
- City, State, Location
- Body Content
- Boiler Plate?
1. Headline. Your press release should be newsworthy and interesting. In order to get your press release seen you’ll need to think about the angle of your story. What makes it notable? Your angle or hook is what will get the reader’s attention. It should tell an interesting story. Your headline should grab the reader’s attention.
2. Subtitle. Add a subtitle that summarizes your story in one sentence. It should give a quick overview of the content that follows.
3. Release Date. Insert the release or publication date.
4. Organization Info. You should include essential information right before the first paragraph. It needs to include your company’s city and state, followed by the date. This section addresses the following: who, what, where, and why.
5. Body Content. This should be followed by 2-5 good paragraphs containing the most important information pertaining to your story. A good press release is typically one page in length. Include a quote that helps tell the story of the release.
6. Summary. Summarize your the article and add a CTA (Call to Action) or details of who to contact for more information.
7. Boiler Plate. Lastly, you should include a boilerplate or content that should appear on every press release. Include the name of your organization, mission statement, founding dates, and a brief statement about your organization.
Where to send your Press Release.
You can submit your press release to news outlets locally or try some of the following organizations.
Final Thoughts
Writing a press release that follows this structure with an angle that tells an interesting story can help your publication to be picked up by journalists and news outlets. This can publicity can be a great way to gain more exposure. Just remember to lead with a hook and let the body reel them in. All you need is one page.
For more branding and marketing tips, click here.
Questions? Thoughts? Comment below.