Your business needs professional photos
Your brand is important. It’s what helps your business thrive. Whether you own a business that sells products or you have built a business around yourself (personal branding), your image needs to be professional. A brand photoshoot is simply a photoshoot that captures images for your brand, (either yourself or your business, products, services, etc.)
Here are 3 Reasons Why You Need to Invest in A Brand Photoshoot
1.Quality Counts.
How do you want to be perceived? Your brand is your reputation. Your brand is essentially how you are perceived by your audience. Branding yourself and your business and getting people to feel a positive connection with your brand takes strategy. Part of that strategy includes portraying your brand with a polished and professional image. In today’s marketplace, you need to have a visible online presence to even compete. If your images are low quality, unpolished, or unprofessional, your audience may perceive your brand as low quality or inferior.
Stunning visuals help viewers connect with your brand. We are visual creatures. It’s human nature to be drawn to visually appealing images. Within just a few seconds of viewing, most people make a determination immediately whether or not they want to explore your content further, engage, or even buy.
Bottom Line: The quality of your images/photography affects brand perception.
2. Build Connections with Your Audience-Images are Powerful
People love stories. Stories connect us. They bring us a range of emotions: joy, amusement, entertainment, anger, happiness, sadness, and so on. If a picture is worth a thousand words, what story are your images telling? When people come across your website or social media accounts, they are naturally curious about the person or business behind the platform. They want to get to know you. Having generic stock photos doesn’t provide this opportunity. It’s missing a personal element and without this, people won’t connect or “feel” much about your business. Professional images enhance your business presence and help increase engagement with viewers.
“Emotions drive human behavior. You want people to feel connected to your brand. Your goal is to make people feel like they need it in their lives.”- Rosa I Evans- Brand | Marketing Consultant
3. Professional Photos Saves You Money
Your brand’s photography is content that you can be used across multiple platforms and for a variety of business needs. Photography isn’t just for your social media accounts. Having quality images that can be repurposed for marketing content helps save money and time. You can use these images across multiple platforms: social media, Google My Business, blog posts, flyers, websites, etc. Investing in high-quality professional images gives your business more assets and will definitely save you time and money.
Final Thoughts
Photography is visual marketing for your business. Having high-quality images helps position your brand in a positive light. Images are powerful in forming connections between a brand and the audience. Investing in just one brand photoshoot can give your business multiple sources of content that can be repurposed for all of your business needs. If you haven’t already scheduled a brand photoshoot your business is missing an opportunity to show up and make a visual impact.
Questions? Thoughts? Comment below.
