Video marketing is growing. Why is video advertising becoming so popular?
The advertising landscape has shifted. Traditional advertising platforms are becoming secondary avenues for reaching consumers. The digital age has changed the way people buy and consume information and products. Increased access to stronger broadband connections and easy access to video on cellphones and social media has changed the way that consumers intake information. Everything is accessible at our fingertips. It’s just one click away.
Savvy advertisers have noticed and thus there is an increase in the use of video advertising.
According to Brightcove’s 2018 Video Marketing Survey over half (53%) of consumers report that they engage with a brand after viewing one of their videos on social media by visiting a website or conducting further research.
This survey also found that consumers want to see a video when shopping for a specific item online. 36 percent of consumers surveyed and 46 percent of Millennials prefer video content to other forms of brand and marketing communication according to Brightcove’s survey results. This suggests that videos could be an effective form of advertising and a great opportunity for incorporating into a social media marketing strategy.
Image Source: https://www.entrepreneur.com/article/306923
Here are 3 Reasons Why You Need Video Marketing
- Video has a wide reach and coverage area. An advertiser can reach millions across the globe, generate more interest, and target a range of demographics. The world is connected through the internet. Information can be streamed and received within seconds across the other side of the planet. The popularity of social media platforms promotes a culture of documenting. Video is one of the easiest methods to produce a snapshot of our lives and instantly upload for the world to view. Video usage is growing.
2. People remember more of what the see and hear over what is read.
Studies per Forrester Research, show that a minute of video is worth 1.8 million words of text. Using a mix of audio and visual advertising helps with recall. People will remember a video they say last month over something that they read in the same time frame. Video content is simply more engaging. Videos can help create powerfully effective storytelling for brands. Brands can easily present ideas and information that is engaging, unique, and that delivers a clear, quick, and concise message.
3. Another factor that has contributed to the rise of video advertising is cost, which is lower than with traditional print or TV. You can easily gain access to a global market with instant video uploads, live streaming, etc. Print mediums are expensive to mass produce and not cost-effective for reaching a global market. With video, your delivery is instant. Most countries around the world have access to the internet and some type of viewing device, eg…cell phone, tablet, computer, etc.
Final Thoughts
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Video content is the king of engagement right now and is certainly not going away anytime soon. Brands that want to stay ahead of the competition must incorporate video into their marketing campaigns and strategies. Consumers love video content and it is one of the most effective vehicles for message delivery.
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